Virgin Atlantic Uses ChatGPT Work to Redefine the Customer Journey: Weeks of Research Compressed into Hours, AI Becomes a Standard in Business Operations

Virgin Atlantic has fully integrated ChatGPT Work, helping teams accelerate market research, product planning, and decision-making. It consolidates scattered data generated throughout the customer journey, including browsing, booking, check-in, in-flight experience, and feedback, breaking down information silos and connecting data signals to help teams clarify resource allocation priorities and build a comprehensive view of the end-to-end customer journey.